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QUALIS INTERNATIONAL
QUALIS INTERNATIONAL
QUALIS INTERNATIONAL  
QUALIS INTERNATIONAL CONTACT RESEARCH PUBLICATIONS


United Kingdom

CONTEXT RESEARCH
Jon Chandler, Mike Owen
103a Oxford Street
UK-London W1D 2HG
United Kingdom
Phone: +44-20-7434 08 77
Fax: +44-20-7734 44 81
EMail: mail@context-research.com
Web: www.context-research.com

Logo Context Research
 

THE COMPANY
Founded in 1986, owned by the Directors.

EMPLOYEES
Nine executive research staff
four freelance research staff
five administrative/support staff.

FIELDWORK
High quality qualitative interviewing in the UK, USA,and the English speaking world using our ownhighly trained team of executive staff.

PHILOSOPHY
Creative research and strategic analysis are the watchword of our approach. We believe that qualitative research, like the brands in its charge, must constantly re-invent itself to remain relevant and exciting both today and tomorrow. To meet this challenge the way that we approach research is constantly evolving. In addition to the classic qualitative approaches of group and individual interviewing, we have added a variety of new spins:

  • Creative and intrusive approaches to illuminate the world of taken for granted assumptions which underlie much behaviour.
  • Stream of consciousness approaches to reveal the ways in which consumers process communications and interact with brands.
  • Interactive forum approaches in which clients can engage in a more active interface with the consumer.
  • Observational approaches to get a firmer grasp of what behaviour really happens.
We are also a member of BMRA and BPMRG. All of our executives are members of MRS and AQRP. We also have individual members of AEMRI and ESOMAR/EphMRA.

SPECIALISATIONS
Advertising, automotive, business-to business, finance, food and drink, consumer healthcare, pharmaceutical, product development, retail, sport and leisure, tourism, travel.

RESEARCH SERVICES
Focus groups, group discussion and viewing facilities, hall tests, observation, qualitative research, quantitative research.

STAFF
Mike Owen Chairman
Jon Chandler Managing Director
Mike Pepp Director
Diana Hislop Account Manager
Ian Becattelli Account Manager
Abigal Macve Account Manager
Rina Valeny Research Executive
Sophy Buxton-Smith Research Executive
David Graham Financial Controller
Nicola Owen Field Manager
Sarah Fyfe Client Services Manager
Terry Goodchild Viewing Facility Manager
Sinead Ferebee Office Manager
Suzy Cook Research Executive

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