GmbH & Co. KG under German law founded 1970.
Research: Oliver Schmidt, Karin Klos, Claus Hoffmann-Güth
Data Processing/Informatics: Christof Matthies
Permanent staff: 29
Our own team of interviewers for assignment in Germany. Halls for tests
and representative random surveys: bought ad hoc from well-known
service partners who have proved their worth.
Specific software for language and semiotic analysis.
Problem-solving research. Seeking creative solutions to problems of
brand positioning, innovation, product development, communication and
design development, marketing action. Cost effective solutions and
Finding solutions to marketing and communication problems:
- Analysis of market structures; motivational
research; exploration of new markets
- Qualitative, diagnostic and creative research
in the development of new products and strategies; product development,
concept development, advertising development, product tests, packaging
studies, handling tests, car clinics
- Brand research
- Innovation research: idea generation, NPD,
innovation potential check
- Continuous observation of markets and
longitudinal research; tracking studies and monitoring social trends;
customer satisfaction programs.