As a result of close cooperation, common developments and experience in intercultural work, each country can make all QUALIS' resources accessible to the client.
We make systematic use of the variety of European research cultures. These resources are subject to permanent development, improvement and extension, stimulated by new tasks and by the integration of new countries.
Our network draws on a wide methodological repertoire for European marketing research.
Established methods of multi-country research are complemented by new methods which facilitate the solution of problems connected with language barriers and cultural differences.
Sources of this repertoire are semiotics, cultural anthropology, structural analysis and creative techniques. The appropriate set of instruments is tailored to every task after analyzing the research problem.